Blue Apron Photo Art Direction

I concepted and art-directed an evergreen photoshoot for Blue Apron, designed to capture versatile, high-quality imagery that could be used across digital and print touchpoints. The shoot focused on fresh ingredients and on the go meals—bringing the Blue Apron experience to life. I worked closely with the photography and styling teams to ensure every shot aligned with the brand’s visual identity, resulting in a flexible library of assets used across web, email, social, and marketing materials.