OXO x 1% for the Planet Earth Day Campaign

To spotlight OXO’s commitment to sustainability, I designed the Earth Day campaign in partnership with 1% for the Planet—intentionally stepping outside the brand’s usual aesthetic to create a fresh, eco-conscious visual story. I produced a full suite of digital assets, including e-commerce landing pages, e-blasts, and social content across all OXO channels. The campaign elevated OXO’s environmental message with a look and feel that matched the mission: thoughtful, bold, and forward-thinking.