As the lead brand designer at Aimi, I built a cohesive visual system that stretched across every touchpoint—web, social media, ads, print, video, and live events. I created scalable design assets and guidelines that helped bring consistency and clarity to Aimi’s voice, whether it was the app, event collateral or an Instagram post. Working closely with marketing and leadership, I ensured that every piece of content reflected Aimi’s identity: innovative, bold, and deeply rooted in electronic music culture.