OXO Chefs in Residence

The Chefs in Residence campaign was created to spotlight OXO’s ongoing partnerships with professional chefs—highlighting their stories, cooking styles, and favorite OXO tools through rich editorial content. I concepted and art-directed the campaign photoshoot to capture authentic, behind-the-scenes moments with chef, Tim Hollingsworth. From there, I designed all supporting digital content, including e-commerce landing pages, eblasts, and social posts. The result was a visually engaging, chef-driven campaign that brought personality and credibility to the brand while inspiring home cooks.