I designed the digital launch campaign for OXO’s Prep & Go Containers line—bringing a fresh, on-the-go energy to the brand’s food storage category. The campaign spanned multiple touchpoints, including the e-commerce homepage, a dedicated landing page, product and category pages, eblasts, and social content. I also supported the influencer-driven rollout, creating cohesive visuals that aligned with the product’s clean, modern aesthetic and everyday utility. The result was a multi-channel campaign that introduced the line with clarity, consistency, and impact.