OXO x Zola Registry Campaign

For OXO’s partnership with Zola, I led the creative direction of a full-scale digital campaign celebrating modern couples and everyday rituals. I concepted and art-directed the campaign photoshoot to capture the warmth, utility, and joy of OXO products in real-life moments. From there, I designed a suite of assets including e-commerce landing pages, eblasts, organic and paid social content, and digital ads. The result was a cohesive, visually compelling campaign that elevated the registry experience while staying true to both brands’ identities.